Movie Marketing demystifies complex marketing issues, profiling marketing strategies for films of widely varying budgets, genres, and intended audiences through the words of the marketers and distributors (and occasionally filmmakers) responsible for developing and implementing these strategies.

This indispensable and fascinating tour of the many and varied ways to successfully market films is a must-read for all independent filmmakers and everyone hoping to work in the film distribution and marketing.

Movie Marketing also includes chapters on merchandising and promotions and creating trailers.

Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice, and Brother's Keeper.

Tiiu Lukk has worked as a journalist, a documentary filmmaker, and a public relations and marketing executive. As a foreign correspondent in southern Africa, Ms. Lukk reported news for ABC television and radio, the Washington Star, the Hearst newspapers, and African Report magazine. Her work has won awards in many media, including and Emmy Award, many film festival prizes, and the Western Publishing Association Award for Best Specialty Magazine.

Table of Contents

Foreword by Mark Litwak

Acknowledgments

Preface

Romantic Comedy
Four Weddings and a Funeral

American Independent Films
Pulp Fiction and the Brothers McMullen

Action Adventure
Golden Eye

Documentary Film
Hoop Dreams

More American Independent and Foreign Films
Welcome to the Dollhouse, Howards End, Crumb

Low Budget and B-Movies
Carnosaur

Suspense Thriller
Malice

Self-Distribution / Do-It-Yourself Marketing
Brother’s Keeper

Coming Attractions: Creating the Trailer
(True Lies, Star Trek Generations, Sleepless in Seattle, Mrs. Doubtfire, French Kiss)

Black-Themed Films by Black Filmmakers
(Menace II Society, House Party, Waiting to Exhale, Once Upon A Time…When We Were Colored)

Merchandising and Promotions